The Reach - Phi Theta Kappa's Blog

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The Reach

All the latest information, news and stories to inspire and inform Phi Theta Kappa members

Using ‘Zoom’ to Grow Your Chapter

Using ‘Zoom’ to Grow Your Chapter

Recruitment emails and letters going unanswered? It’s time to meet students where they are: online (but not in their inboxes).
Back to the Basics of Recruiting … With Some New-School Swag

Back to the Basics of Recruiting … With Some New-School Swag

Dr. Aariel Charbonnet has 3 tips for recruiting prospective members based on old-school marketing but with a new-school twist.
Peanut Butter and . . .

Peanut Butter and . . .

Word-of-mouth is the most effective method to spread ideas. Find out the keys to raising awareness about PTK so that it catches on.
Idea to Borrow: Offer a Discounted Membership Fee

Idea to Borrow: Offer a Discounted Membership Fee

The Sigma Lambda Chapter found unique ways to create buzz during its Fall Awareness Week, including a targeted outreach to faculty and staff and a discounted membership fee for one week only.
Fall Awareness Week is Sept. 26-30!

Fall Awareness Week is Sept. 26-30!

This is a great opportunity to join Phi Theta Kappans around the world in promoting visibility of their chapters and awareness of the Society’s benefits.
Membership Recruitment Best Practices

Membership Recruitment Best Practices

International Officer Sara Hwang has advice for recruiting new members on your campus, including some tips directly from members like you.
Need to Recruit New Members? Start with Your Faculty

Need to Recruit New Members? Start with Your Faculty

Ideas to borrow from the Alpha Lambda Zeta Chapter: give college faculty an FAQ sheet on Phi Theta Kappa so they can encourage their students to join, and have a marketing class adopt your chapter to evaluate your recruitment materials.