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Phi Theta Kappa Launches New Store Site
Thursday, September 5, 2013
New Phi Theta Kappa fall merchandise never looked so good. The Phi Theta Kappa Store recently unveiled its new website, which boasts larger photos, a sleek design and much more.
Users will notice a clean, elegant design built around a large main photo and three smaller photos marking special promotions and highlighting graduation regalia and new seasonal gear.
“We wanted to focus on building a site that was really fun and easy for our customers to use,” said Katherine Scanlon, Recognition Services Marketing Coordinator. “We combined feedback from our members with industry best practices to create a new retail website that all Phi Theta Kappans will be proud of.
“The new site features easy-to-find products, great photography, easy checkout procedures and a beautiful, clean design. We are excited to unveil the new Phi Theta Kappa Store site and look forward to launching our new fall products later this year.”
One of the most exciting new features is that the site is fully responsive — the site responds as the size and shape of your browser changes. It is also optimized for mobile and tablet users, allowing you to shop for your favorite Phi Theta Kappa gear from anywhere.
The site allows you to compare products, and it keeps track of your recently viewed products. It also gives the ability to add items to a wish list. Improved search capabilities allow you to find what you’re looking for faster.
The site is easy to navigate thanks to large, easy-to-read fonts. You’ll also notice faster browsing and transaction speeds.