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Leadership Lesson: Make Your Point With PowerPoint

Chapter officers are often called upon to deliver important information to a variety of audiences. If a PowerPoint presentation is in order, consider the following tips for creating powerful presentations:

Fonts

Select sans-serif fonts such as Arial or Helvetica. Avoid serif fonts such as Times New Roman or Palatino as they are sometimes more difficult to read. Use no font size smaller than 24 point, with a larger font (35-45 points) or different color for titles. Stay with a single font for most of the presentation. Use different colors, sizes and styles (bold, underline) where impact is appropriate.

Try to keep your text to no more than 6-8 words per line. For bullet points, use the 6 x 6 Rule: One thought per line with no more than 6 words per line and no more than 6 lines per slide. To test the readability of your text, stand back six feet from the monitor and see if you can read the slide.

Graphics and Design

Keep the background consistent and subtle. Use only enough text when labelling charts or graphs to provide a clear explanation. Keep your slides clean and uncluttered, leaving some empty space around the text and graphics. If you use graphics, use them sparingly. Graphics should be used only if they relate to and enhance the topic of the slide.

Try to use the same style graphics throughout the presentation (e.g. cartoon, photographs, clip art, etc.) Limit the number of graphics on each slide and check them on a projection screen before the actual presentation to be sure they are easily seen and interpreted. Also, avoid flashy graphics and noisy animation effects unless they relate directly to the slide. Limiting the number of transitions used allows the audience to better know what to expect.

General Presentation

You should always proof all slides for correct spelling and grammar. Be sure to check all colors on a projection screen before the actual presentation. They may project differently than what appears on the monitor.

Do not read the presentation from your slides. Practice the presentation so you can speak from bullet points. The text should be a cue for the presenter and viewer rather than a lengthy message. One of the final slides of your presentation should direct the audience to where they can obtain more information on the subject.

Tips Adapted From:

Bankerd, Kathy. "How to Optimize Projection Technology: Using Fonts, Graphics, and Color to Maximize the Effectiveness of Your Presentation". Syllabus. November/December 1997.
Bird, Linda. "Avoid the Mistakes of PowerPoint Rookies." Smart Computing. January 2001.
Brown, David G. "PowerPoint-Induced Sleep." Syllabus. January 2001.

Posted: August 2007