Kick Butts

Combat Cigarette Litter in Your Community

What do you see - people, activities, restaurants, stores, homes and gardens catch our eye as we walk around our campuses and communities. But do we usually look down at the sidewalks? Do we see it? It's cigarette litter! And, once we notice it, we realize it is all around us, mostly in areas without ash receptacles.

About 95 percent of cigarette filters are composed of cellulose acetate, a form of plastic which does not quickly degrade and can persist in the environment. While cigarette litter may seem small, it adds up to a big impact on the places we live:

Challenging to a community's quality of life.
Cigarette litter is unsightly. It accumulates in many places, gathering in corners, gutters, and outside doorways and bus shelters. Increasing amounts of litter in business districts and other signs of disorder create a sense that no one cares about the community.

Harmful to waterways and wildlife.
About 18 percent of litter, traveling primarily through storm water systems, ends up in local streams, rivers, and waterways. Cigarette litter also poses a hazard to animals and marine life when they mistake filters for food.

Costly to residents and businesses.
Cigarette litter requires additional sidewalk and street sweeping, greenway and park maintenance, storm drain cleaning, and increased maintenance of storm water filters. Business owners also bear the expense of cigarette litter clean-up around their establishments including entrances, exits, and adjacent sidewalks and parking lots.

Keep America Beautiful has produced the Cigarette Litter Prevention Program (CLPP) which is now available free of charge on a CD via their website at www.kab.org. The program CD presents all the information and identifies all the resources needed. The CLPP has been researched, field-tested in more than a dozen U.S. cities, and developed through a partnership with Philip Morris USA. This multi-dimensional program requires a strong team to address its four solutions to cigarette litter.

Four Strategies to Prevent Cigarette Litter

Enforcement of Anti-Litter Laws
Encourage law enforcement officials in your community to enforce litter laws. In some cities, litter ordinances are in place, but not vigorously enforced. In others, new ordinances are required to address cigarette litter and litter in general. Litter laws may need to be strengthened to specifically include cigarette litter.

Installing Ash Receptacles
Work with your local Keep America Beautiful affiliate or another community partner with a stake in reducing cigarette litter that will purchase, install, and maintain ash receptacles at targeted transition points (areas outside public buildings, shops, restaurants, bus stops, etc.).

Encouraging the Use of Pocket Ashtrays
While pocket ashtrays are common in other countries, like Australia, France, and throughout Europe, they are still a novelty in the U.S. A pocket ashtray is a small, portable ashtray that fits into a pocket, briefcase or purse. These allow smokers the opportunity to be personally responsible for proper disposal of cigarettes, even when they're not in an area with available ash receptacles. To find out how you can order or help distribute pocket ashtrays, contact Keep America Beautiful.

Changing Behavior Through Public Education
Use a public awareness campaign to encourage smokers to take personal responsibility for proper disposal of cigarette litter. Take advantage of Keep America Beautiful's media resources, including print ads, scripts for radio ads, brochures and sample press releases to kick off your campaign and announce your program results.

FAST FACT: Cigarettes, packaging and lighting material are the most littered item in America.

For more information, visit Keep America Beautiful's website at www.kab.org or contact Phi Theta Kappa's Director of Programs Jennifer Stanford at 601.984.3532.

[Return to the Fall 2006 Golden Key Contents]