Keep America Beautiful
Five-Step Attitude Change Process
Step 1: Get the Facts.
Research the littering problem (or other community improvement
issue) in your community, gather information, and assemble all
pertinent data in writing (and photographs if necessary) to begin
compiling a complete overview of the issues. Interview field
professionals and leadership pertaining to the subject of your
community's issue and begin strategizing on how to invoke change.
Step 2: Involve the People.
Identify the people who have the most influence over this particular
issue. Let them know what you would like to do. Find how it can
match their own interests, and capitalize on their interest in developing
the program. Let them involve people they know or with whom they
work. The volunteer network will spread. Delegation is the key.
Step 3: Plan Systematically.
Once the leadership and other key individuals are in agreement,
develop a plan of action. Utilizing effective management techniques,
the group commits to this plan of action with the aid of Keep America
Beautiful programs and resource guides.
Step 4: Focus on Results.
Your goal will be to achieve measurable results in litter reduction.
All activities and projects should be planned programs designed to
target and change negative attitudes and practices.
Step 5: Provide Positive Reinforcement.
Give those who worked on the project appropriate recognition. This
can take many forms, but a sincere "thank you" is a first step. People
must feel positive about their efforts with you if they are to sustain
their interest.
