When the Beta Epsilon Tau Chapter at Colorado Northwestern Community College’s Rangely Campus calculated a member acceptance rate of more than 35 percent, new advisor Jessica Hearns knew the unprecedented growth was no coincidence.
“There were several specific factors responsible for this year-to-date growth in our membership,” she said. “One of the biggest was the popularity and dedication of my co-advisor Leana Cox, who’s also a Phi Theta Kappa alumna.”
Hearns said the chapter had an active and motivated officer team (pictured above) that took advantage of every opportunity to spread awareness on campus, including operating more than 85 percent of concession stands at school functions. They’re just as active in the community, participating in everything from highway cleanups to food drives.
The chapter also hustled during its recruitment campaign, deploying strategic initiatives in a multifaceted approach that paid off in a big way. Among their initiatives:
- Multiple informal orientation nights presented as game nights with desserts
- Personalized invitation letters to students with as many in-person deliveries as possible by members and advisors — Two rounds of letters were sent to encourage word of mouth
- Emails to advisors/coaches for each eligible student encouraging the advisors/coaches to have their students to come see the Phi Theta Kappa advisor — Two rounds of these emails were sent in two separate weeks
- “Poster Bombed” campus the night before letters were sent
- Photo of letters being stuffed on the campus Facebook page
“Everyone knows that communication is key to any organization’s success, and Jessica is a full-time faculty member who is communicative, active and motivational outside the classroom as well as in it,” Cox said.