Marketing Director

TITLE: Marketing Director

REPORTS TO: Chief Experience Officer

FLSA STATUS: Exempt

WORK LOCATION: PTK Headquarters, Jackson, MS

DATE: December 6, 2021

OBJECTIVE:  

To oversee and lead the marketing and advertising efforts for Phi Theta Kappa, develop an overall marketing plan, manage campaigns and analyze and report on ROI.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Create and execute multichannel marketing campaigns in all areas, including membership recruitment, event marketing, membership engagement initiates, and content marketing.
  • Prepares annual marketing budget, tracks and monitors paid and organic traffic, and provides regular reporting on performance metrics and ROI.
  • Manages the Marketing team, including the Graphic Designer, Marketing Project Manager, Social Media Coordinator, Marketing and Communications Analyst, and contractors and agencies as needed.
  • Monitor and evaluate event planning progress in relation to marketing objectives.
  • Review current marketing trends and best practices to determine the most effective styles and strategies.
  • Provide updates and make recommendations to meet budget objectives.
  • Provides direction to external agencies and contractors and is responsible for effective management and deliverables of these relationships.
  • Evaluate, negotiate services, and provide oversight of third-party vendors.
  • Support implementation of the strategic plan.

QUALIFICATIONS/REQUIREMENTS:

  • Bachelor’s degree required, preferably in Marketing, Advertising, Communications or similar.
  • 5 to 10 years leading a marketing/communications team, preferably with experience in enrollment marketing, nonprofit marketing, or higher education environments.
  • Ability to create and execute a multichannel marketing strategy and deliver on defined growth goals across the organization.
  • Able to work in a dynamic and professional environment while maintaining high standards of work product and a good sense of humor.
  • Must understand and display a commitment to being a good steward of organizational resources.
  • Must be committed to understanding the evolving community college landscape and prioritize the organization’s mission in all decision-making and leadership duties.
  • Professional written and verbal communication, organizational, and interpersonal skills.
  • Ability to identify and resolve problems in a timely manner, gather and analyze information skillfully, develop alternative solutions, and work well in group problem solving situations.
  • Proficiency in Microsoft Word, Excel, and PowerPoint and Google Analytics.
  • SEO and PPC experience, certifications preferred.
  • Examine data to grasp issues, draw conclusions, and solve problems.
  • Clearly conveys and receives information and ideas.
  • Values and promotes diversity through equitable practices and inclusion of others.

WORK ENVIRONMENT

This work environment is an office-like setting with moderate noise.

  • Physical Exertion: The incumbent may frequently be required to lift approximately 10 pounds and/or occasionally up to 25 pounds.
  • Vision: The incumbent must possess close, midrange, distance and peripheral vision; as well as the ability to identify colors, judge distances and adjust focus. 
  • Speaking/Hearing:  The incumbent must be able to give and receive information through speaking and listening. 
  • Motor Coordination:  The incumbent in this position is frequently required to:  use their hands and reach with their hands and arms.  The incumbent is occasionally required to: stand, walk, and stoop, kneel, crouch or bend. 

PHYSICAL DEMANDS

The physical requirements listed for this job are not exhaustive and additional requirements may be added as needed.  Corrective devices may be used to meet physical requirements. 

ORGANIZATIONAL CULTURE

Phi Theta Kappa is committed to supporting a culture of inclusion, where all employees are empowered to be themselves and to make their most significant contribution to our mission. We work relentlessly to celebrate our

members and provide them with the tools they need to grow and thrive. We seek to be agile and responsive to the needs of our students, to be good stewards of our resources, and to approach our work with energy and creativity.

THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT

Phi Theta Kappa is committed to the elimination of unlawful discrimination in connection with all employment relationships, business operations and programs. Discrimination based on gender, family or marital status, race, color, national origin, military or veteran status, economic status, ethnic background, sexual orientation, gender identity, transgender status, genetic information or history, age, disability, political affiliation and cultural and religious backgrounds is prohibited.

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